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ABC's of clean beauty

what does clean beauty mean in 2020?

As we would do for fashion, looking at working conditions, fabrics, and certifications, we decided to look into ingredients and their safety for the environment and the users. We, women, apply daily more than 100 ingredients on our skin, often ignoring their impact on our broader health and safety. Adding the environmental impact of the packaging waste generated by the beauty industry. After the food sector, it is time for the beauty industry to “clean” itself. But what does that really mean in 2020?