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meet the team

claudia angeli

FOUNDER & CEO

what is your number one value? 
Clean process as the more I know green labels I work with the more I become interested in how the produce and what processes they have in place to reduce their environmental footprint. 

what is your favorite item this season?
I'd go for one of the beautiful dresses from Rita Row. 

what's your greenest side? 
I transitioned towards a plant based diet this year, after being vegetarian for many year and I love re-learning how to cook new recipes. 

what’s your fav part of your job?
I love all of it! But I get really excited about growing the team and the company and having a bigger impact on the fashion industry. 

what song do you sing in the shower?
I'll most likely be playing some dancing beats under the shower

katharina larikka

PURCHASE & OPERATIONS

what is your number one value?
local. while doing purchasing I've seen so many cool European labels

what is your favorite item this season?
Everything Thinking Mu does, I'm kind of obsessed.

what's your greenest side? 
I always have a canvas bag with me. Even if I forget it you won’t catch me with a plastic bag.

what’s your fav part of your job?
Talking with labels and searching info for the transparency wheel is super interesting and these labels are so inspiring!

what song do you sing in the shower?
Come on Eileen by Dexy’s Midnight Runners. classic.

valeria sampaoli

MARKETING & CONTENT

what is your number one value? 
Waste reduction. We are so spoilt and used to overconsumption we don’t realise how much waste we generate, daily. I envision a world where each single piece of waste within every household is accounted for. 

what is your favorite item this season?
The brown bySigne shirt: oversized and glamorous at the same time. And it’s 100% organic cotton!

what's your greenest side? 
Fashion. After overfilling my wardrobe up with too many cheap clothes as a teenager, I discovered the art of recycling inside my mum’s old closet. Currently, half of my clothes comes from there! Also, I've just spent one full year buying nothing (but a pair of Vejas!).

what's your fav part of your job?
Communicating something I believe in myself! The learning part is also great: you get to learn new things everyday, and not only about fashion sustainability!

what song do you sing in the shower?
Crazy in Love by Beyoncé. Play it, and I won’t stop singing and dancing!

djoeke tuinte

PURCHASE & OPERATIONS

what is your number one value?
Probably waste reduction. We have so much material which could be repurposed in a much better way.

what is your favorite item this season?
The VEJA sneakers are an all time favorite, and the big coats by Embassy of Bricks and Logs are also really nice.

what's your greenest side?
I love cooking, so I try reduce my carbon footprint by skipping meat and I also try to reduce plastic use, for example by using a reusable water bottle and reusable shopping bags.

what's your fav part of the job?
Being able to learn more about sustainability. I like seeing what goes on behind the scenes of making the clothes and learning about how we can change things to make it better.

what song do you sing in the shower?
I don’t really sing but I will probably be dancing to some R&B songs.