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Supply chains can be confusing and overwhelming, but they are very important when you start digging into the sustainability of a product. On each product page under the "transparency tab" you can find a transparency wheel. We broke down each steps of the wheel for you here.

impact measurements

Quantifying sustainable impact can help with setting meaningful goals. Not only that, it is a great way to show you the impact you are sustaining by buying “sustainable” fashion fabrics as opposed to “conventional” ones. To have a greater impact on the fashion industry, it is crucial for companies to respond to the stakeholder demand for data-driven metrics.

Thus, we present to you a quantitative metric that shows how much you contribute when buying from

water usage

First, we look at water usage savings. This is about the total water consumption in the supply chain. This water overconsumption leads to a shortage for humans and ecosystems. The use and contamination of this natural resource along the supply chain make it difficult to access activities that are necessities. The water consumption per product of course depends on what material the product is made of. 

In order to calculate the total amount of water saved per product, we first need to acquire the total amount of water needed to produce the various types of fabrics for both conventionally made garments and sustainably made garment. All calculations are done in litres. Then, the amount of water saved per KG fiber can be calculated. This amount can then be multiplied by the weight of that product indicating the water savings per product available on

Our calculations for 2021 showed the total water savings as 523073 litres which is equivalent to a pool of 26 meters long, 10 meters wide, and 2 meters deep. 

co2 emissions

Co2 emission reflects all the heat absorbed by any greenhouse gas released into the atmosphere through the supply chain from production to transportation.

For the calculation of these savings, we cross-check several data sources to come up with concrete emissions tables.  

We, first, recover the Life Cycle Assessment (LCA) emission coefficients of the different fibers used. We then estimate the emission coefficient for the purchase of a conventionally made garment from the annual production distribution data of the different fibers used to make the clothes. We do the same for the purchase of a sustainably made garment, by recovering the distribution of the production of the main eco-responsible fibers used by eco-responsible clothing brands and couple this with their emission factors. This way, we can set up an amount of CO2 kg eq/ kg fiber that is used in the production of conventional clothing versus the CO2 kg eq/ kg fiber that is used for sustainable clothing and conclude a savings amount.

For 2021, we came to the conclusion that our sales avoided 11,03 tons of Co2. Which is roughly equivalent to 19 flights from Paris to NY!