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Time to read ± 7 min

We know, buying the last on-trend cool piece you saw on the super trendy girl you follow on Instagram for 15euros is very tempting. But we also know that Fast fashion comes at a very high cost for the environment and the people involved in the production chain: water pollution, use of toxic chemicals, increasing levels of textile waste, production conditions close to slavery ... 
So if you are decided to leave fast fashion behind here are the top 5 tips you can apply right away for a more conscious approach to Fashion. Promise it won't be boring! 

n°1. Be(come) an aware consumer 

Fast fashion labels are generally both manufacturers and retailers. And because of that, they can quickly produce a garment by optimizing all the steps: from the design, strongly inspired by the catwalk to you, the end consumer. Fast fashion retailers are now creating a season every week, it’s 52 fashion seasons! Meaning that what you bought last week is already out of fashion. Consequently, when you’re in the store you know this specific piece you have a crush on will not be there for long. By creating a week of rotation for their collections, fast fashion labels emphasize the urgency to buy now.

Hint: mindset is everything. It’s not only about money, it’s also about your health and your values. 

n°2. Do some (non-boring) homework
More and more designers/labels include sustainability in the core of their business. But, what does that mean exactly? Many features make a fashion item sustainable such as the origin of the raw materials and where it has been transformed, the use of natural material or “sustainable” synthetics, the work conditions of the workers (safety, income…), the recycling of materials, the certifications used, the logistics ... All those criteria are a valuable information but can be overwhelming sometimes and difficult to compare. Don't panic! The more information the better as it shows that the label doesn't have anything to hide and aims to be transparent. 

Hint: At, made our mission to guide you through those sustainable choices. We have developed special grids that help you compare and navigate through all the sustainable choices. Shop according to your values and check out the transparency wheel available at the product detail level. 


n°3. Adhere to #30wears
The 30 wears rule has been created by Livia Firth is the Founder and Creative Director of Eco Age.
When you’re about to buy an item, ask yourself that simple question: “Will I wear this piece at least 30 times?” This rule is not about castrating your purchasing power. The 30 wears rule will help you to make your purchase with more clear-sightedness. 

Hint: Make it as a role game, imagine a conversation between you and your future you.


Buy clean Buy green Buy sustainable fashion on


n°4. Build a capsule wardrobe
A capsule wardrobe is a selection of items that will never go out of fashion. Let say that your wardrobe is full of your essentials: a basic skirt, a classic shirt, a vintage top wore by your mother in 1969 (true story). In order to build your capsule wardrobe, you have to(remember the 30 wears rule). If you really want to follow some trends, think about the styles that go through time by coming back regularly on the catwalks and in the streets: a trench coat, a black blouse, white sneakers. To spice up your capsule wardrobe you can also visit a second-hand shop or organize a swapping event with your group of friends. 

Hint: Challenge yourself by picking ten items and creating 30 different outfits you could wear the next month. You might be surprised by how creative you can get! 

n°5. Be gentle with your clothes 
Depending on how careful you are with your clothes select your fabrics accordingly. Mostly compose your wardrobe with easy going fabrics like lyocell or modal. If you prefer natural fiber go for cotton, hemp or linen and dry them in the most appropriate way to avoid excessive ironing. Every type of garment has it’s on way to take care of: jeans will not be a wash as often as a shirt or a pair of socks. In case of doubt, the best way to take good care of your clothes is to wash them at max 30°C and hang dry them. 

Hint: if your favorite piece is ripped, repair it. If it’s totally destroyed, be creative! Sewing courses are a new hype or support a local tailor in your neighborhood. 

Let’s face it, buying sustainable items costs a little more time (especially at the beginning) and money. However, by picking the pieces that match your style and by taking good care of them, you will save both the planet and your money and feel extra good doing so!