Fashion is a very seasonal industry driven by trends. As a consequence of this crazy fast fashion cycles, we consume 60% more clothing than the amount we consumed just two decades ago. On average people buy 1 item per week and only keep it half as long. And of course same goes with discarding as an average US citizen discards up to 30kg of clothing per year!*
Being aware of all those facts we cannot blindly encourage you to "shop until you drop”. On the contrary, we want to make you more aware and self-conscious of your purchases. On our side, we sometimes love a style so much that we build up too much stock. We are getting better at predicting demand but in the meantime, we're letting you choose what you pay. The principle is simple you pick your discount between 3 levels, knowing that:
|
35% discount | 30% discount | 25% discount | 20% discount | 15% discount | 10% discount |
0% of the price goes to us | 5% of the price goes to us |
10% of the price goes to us |
15% of the price goes to TGL |
20% of the price goes to TGL |
25% of the price goes to TGL |
30% of the price goes to TGL |
We get back what we invested in the purchasing of the garment | Covers shipping costs |
Covers shipping & packaging costs |
Covers operational costs |
Covers website operational costs |
Helps us grow developing new website functionalities |
Helps us grow adding new clothing category |

*Source: Mckinsey: the state of Fashion report 2019