As we become so much more aware of our impact on the environment, we are questioning how green all aspects of our wardrobes are, right down to the first thing we put on every day, our underwear.
It’s not good for the people producing these garments or for us to have the pieces closest to our skin made from fibers grown with pesticides or dyed with harsh chemicals. Until now, the underwear industry has been slow to shift to eco-conscious practices, it stands at only 2% of the sustainable clothing market. So, it’s staggering to think how much that makes up out of the entire industry, but there are some brands out there with a mission to redress this imbalance. Believing there is no reason for compromise they’re creating garments that are beautiful without a cost to our planet or the people who produce them. If you’re planning to refresh your underwear drawer here are some of our favourite brands that are working to clean-up the industry one bra at a time:
Envisioned in Berlin and founded in Paris, Olly offers comfortable and beautiful intimates. Crafted from eco-friendly materials, including GOTS certified organic cotton and lace made from recycled fibres, these effortless pairings are feminine and understatedly sexy.
The geometric lace pattern used in the Dawa bustier is a unique, modern take on feminine lingerie. Choose your preferred brief shape to match between the Dawa panties or Brazilian cut shorts to complete the set, with both styles fitting smoothly along the body for an almost invisible look. Or, for a more minimal style take a look at the Laita bralette, it’s made with organic cotton and trimmed with a sheer frill.
While working to create these delicate undies, the brand focuses on minimising their environmental impact by using non-toxic certified Oeko-Tex 100 dyes, producing within Europe and transporting them with carbon-neutral delivery methods. Not only do their products look good and feel good but also they are good.
Check out the rest of their soft, ultra-feminine, sustainable pieces here.
the nude label
Designed and produced against the picturesque backdrop of the Mediterranean sea in Valencia, The Nude Label was brought to life. These cute, eco-conscious and ethical essentials are the perfect everyday foundations for your wardrobe.
Look no further for the ultimate - no need to rip off as soon as you walk in your front door - bra with the triangle cut-out shape made from GOTS certified organic cotton. Match back with the comfiest high-waisted and universally flattering undies. Or, try the bodysuit with adjustable straps to wear either as a top or as a perfect base layer under sheer fabrics.
These creations are not only great basics but are also produced without harmful chemicals or pesticides and non-toxic dyes. The brand celebrates all different body shapes and works closely with their supplier to ensure their empowering garments are also produced in safe, fair and enjoyable working conditions. Upgrade your basics and see the full collection here.
Based in Copenhagen, the minimalist brand Organic Basics follows one clear guiding principle when creating their products, to “design everything to last”. They keep comfort, durability and impact on the environment as the key priorities when selecting fabrics and choose to only work with suppliers who share the same sustainable vision. Using their “Impact Index” they show the saving on the environmental footprint of the garment, compared with more widespread or traditional methods of production, so you know you’re choosing better.
Organic Basics are experts in creating products that feel like a second skin. Their seamless thongs and briefs, made from recycled fibres, are designed for an invisible panty line even under the most unforgiving fabrics. For the perfect base layer, check out their Lite Tank top, made from ultra-soft TENCEL™ fabric or choose the singlet for finer, more discreet straps.
Alongside their soft underpinnings and underwear, they also offer modern breathable, anti-microbial performance wear in easy to shop separates or bundles. These sweat-wicking bras and leggings are made with seamless knitting techniques for maximum comfort so you can focus on your workout without any distractions.
Shop the full line of both their perfect basics and sportswear pieces here.
Written by: Lynne Grey