FOUNDED IN 2019 - AMSTERDAM, THE NETHERLANDS
Pina Studio is a slow fashion concept founded from the shift to provenance and resilience in the industry. Offering a sustainable alternative to the more readily-available fashion giants, our garments are produced locally, with love and passion from craftsman who’ve worked in the industry for decades and provides a living wage. Working only with natural and sustainable textiles, we strive for a low-impact supply chain by producing in small batches and with a seasonless calendar.
With regards to sustainability & transparency, what are your core values that define how your brand operates?
We produce on a seasonless calendar with a radically local approach using only organic, natural fibers. We tackle transparency by doing cost breakdowns on our jumpsuits & taking you behind-the-scenes of the production process.
With regards to sustainability & transparency, what are the "hot topics" you are currently working on and try to improve yourself on?
Locally & ethically produced
We aim to operate at a much lower carbon footprint throughout our supply chain then the average fashion brand. Our production happens locally in our homebase of Amsterdam. By choosing to produce locally to our headquarters, we’re able to drive minimum impact on carbon consumption in production periods, using bicycles, trains and road transport instead of air. We’re also able to have a stronger relationship through our partnerships, with more frequent visits and oversight into the production of our garments. Not only are we keeping carbon consumption to a minimum, but we’re also supporting our local economy and craftsmen. Our partner in pattern & grading has over 40 years experience, meanwhile the owner of our Amsterdam atelier has run his business in manufacturing for European fashion brands for the past 25 years. They each operate responsibly, abiding by Dutch labor law and paying a living wage.
Direct to consumer model
Buying sustainably doesn’t mean spending a fortune. By selling direct-to-consumer we’re able to cut the average retail margin to make our products more affordable. While high end brands nearly triple the garment’s cost price, we’re able to offer it a lower margin by cutting out the middleman and selling directly online. You may be paying more than your average t-shirt & jeans combo, but you’re buying a full outfit in 1, and one that we hope you enjoy for many years to come. You can read more about our pricing transparency on our product pages.
By being direct to consumer, it also allows us to operate with a seasonless calendar. This means we don’t follow a traditional wholesale calendar and develop, manufacture and drop new collections when the time is right for us. This makes our production calendar much shorter then the average fashion business. Less overproduction and waste, more relevancy to the now.
We work only with fabrics that are naturally grown and easy to care for, such as organic linen and cotton. We aim to find textiles that are grown and woven as locally as possible and treated with minimal impact on our environment through their production process. Currently all of our linen is produced in Europe. It’s made from flax organically grown in France, Italy and Belgium. Then it’s woven into linen and dyed in Germany. It holds STANDARD 100 by OEKO-TEX® certification, which means our fabrics don’t contain any harmful substances.