“As consumers we have so much power to change the world just by being careful in what we buy”. Emma Watson

Black Friday is nowadays commonly used to indicate the popular weekend following the US festivity of “Thanksgiving”, when retailers offer special promotions and are “in the black”, i.e. they are profitable. 
According to experts, Black Friday has recently turned into the busiest shopping day of the year. Yet, even though promotions are an allegedly effective way to attract consumers, the environment is the one that’s paying the full price for it. 

For people with little purchasing power, being able to buy a necessity at a lower price is, of course, a...